Our Team

Decades of Industry Experience

Our personnel brings experience in industry, as well as in technical sales and support, engineering/design, chemical, mechanical and process engineering, repair and assembly, critical service, and more.

We are passionate about fostering an inclusive workplace where diversity is valued, and each individual is able to do their best work in collaboration with our suppliers and in the service of our customers.

Ian Braff, MBA

CEO

Liz McBeth, MBA

President, Marketing Manager

Marc Soucy, P.Eng

National Sales Manager

Adam Braunwarth

Western Region Sales Manager

Gary Matthews

Strategic Accounts Manager

Lily Han

Finance Manager

Bahareh Sakhaei

Financial & Sustainability Accounting Technician

Niloufar Baniassadi

Pulp & Paper Market Lead & Business Development Manager (Ontario East & North)

David Bisson, C.Tech

Market Development and Projects Lead

Natalie Ganesh

District Energy Market Manager, North America

John Stevens

Business Development Manager (Atlantic Canada)

Benoit Stanislas

Business Development Manager (Quebec)

Aslan Zhambolov

Business Development Manager (Alberta South & Saskatchewan)

Leanne Bergman

Inside Sales Supervisor

Amar Dave

Application Specialist

Hassan Hamraz

Application Specialist

Jeffrey Sammut

Application Specialist

Sandra Wilbrink

Application Specialist

Babak Karimpour

Operations & Quality Manager

Mike Huston

Service Manager

Lorene Lalonde

Contract Administrator & Purchasing Manager

Calvin Lee

Purchasing Associate

Marinette Padua

Senior Purchasing Assistant

Jessica Trevino

Operations Associate

Shanique Bramwell

Sales & Marketing Specialist

Jennifer Price

Community Manager

Herman Chan

Human Resources Specialist

Ian Braff, MBA

CEO

I am an alumnus of the Wharton School of the University of Pennsylvania with more than 40 years of experience in the specialty valve market in North America. As CEO, I am committed to representing only high performance specialty valves that deliver superior performance and reliability. Our entire team is 100% committed to your satisfaction.

Liz McBeth, MBA

President, Marketing Manager

I am an alumna of the Rotman School of Management, University of Edinburgh, and University of Pennsylvania with more than 20 years’ experience in management consulting, marketing, project and program management, and strategic communications. As President, I am committed to helping Armour Valve and our customers achieve superior performance.

Marc Soucy, P.Eng

National Sales Manager

I am a mechanical engineer with 30 years of plant, sales and service experience. I have been on both sides of the desk and can relate with you when issues arise in the plant. You can trust that I won’t recommend a product unless I know that it will do the job for you.

Adam Braunwarth

Western Region Sales Manager

I am passionate about collaborating with customers on meeting their complex critical needs with the strongest technical solutions. I bring 20 years of experience in strategic, solution-based selling into the industrial and oil & gas market place. My goal and promise is to continually exceed a customer's expectations in order to build enduring, trusted partnerships.

Gary Matthews

Strategic Accounts Manager

With 30+ years of experience working in Sales Management and Business Development, I am a strategic thinker who understands how to help clients troubleshoot to find the ideal valve solutions for their application needs. I am invested in your success and in providing specialty valve solutions you can trust.

Lily Han

Finance Manager

With nearly 30 years of finance and accounting experience, I am always passionate about driving business growth through financial discipline, creativity and teamwork. I am committed to paying close attention to market changes, strengthening cooperation and communication with customers and suppliers, and seeking possible win-win solutions.

Bahareh Sakhaei

Financial & Sustainability Accounting Technician

I am an experienced financial professional with 8+ years of experience in a variety of industries and a master’s degree in financial management. Numbers are my canvas, and creativity my brush. I believe that finance is not just about profit margins; it's about creating a brighter financial future for all, where innovative solutions meet friendly collaboration.

Niloufar Baniassadi

Pulp & Paper Market Lead & Business Development Manager (Ontario East & North)

I have a degree in Electrical Engineering and 15 years of experience in international technical sales and product marketing management. I understand your business and the challenges that you face and I am committed to your success.

David Bisson, C.Tech

Market Development and Projects Lead

With over 15 years of technical sales, piping fabrication, and industrial project execution experience, I possess a deep understanding of strategy development and the importance of adhering to timelines in order to drive business growth and achieve key project milestones. You can trust that I am fully dedicated to ensuring the success of your project and facilitating sustainable business growth.

Natalie Ganesh

District Energy Market Manager, North America

I have 20 years of experience working in technical sales, purchasing and project management and can support your district energy projects from design to installation and operation. I am committed to being your partner and providing the best long-term solutions and service to my clients.

John Stevens

Business Development Manager (Atlantic Canada)

I have a diverse background in sales and customer service across a variety of sectors. With extensive experience in elite coaching, I understand how to help individuals and teams succeed. I invest myself fully in my customer’s success. When you win, I win.

Benoit Stanislas

Business Development Manager (Quebec)

As a Bilingual Mechanical Engineer with a background in project management and business development, I understand the importance of technical and commercial requirements. When operational challenges do arise, you can trust that you are in good hands.

Aslan Zhambolov

Business Development Manager (Alberta South & Saskatchewan)

With a robust background in industrial sales and customer-facing roles, I am dedicated to understanding your unique requirements and providing tailored, high-quality solutions that exceed expectations. My goal is to drive success for every customer, empowering your business with the finest specialty solutions tailored to your specific requirements.

Leanne Bergman

Inside Sales Supervisor

With a background in customer service and technical sales, I have a passion for meeting new people and developing new relationships. As your trusted partner, I am dedicated to helping your plant save time and money with quality severe service valve solutions.

Amar Dave

Application Specialist

I have a degree in Mechanical Engineering with 15+ years experience working in Inside Sales across multiple industries. I understand the importance of product application fit and you can trust that I will not recommend a product unless I know that it’s the right fit for your application. Your success is of upmost importance.

Hassan Hamraz

Application Specialist

I am a mechanical engineer with experience and technical expertise in inside sales and process piping. As an employee of Armour Valve, I am committed to understanding customer requirements in order to recommend the best solutions in a timely manner. Earning your trust and confidence is my utmost priority.

Jeffrey Sammut

Application Specialist

With a background in industrial valve and strainer sales, I am committed to ensuring that your overall customer experience is unbeatable, while helping you secure the right product for your application.

Sandra Wilbrink

Application Specialist

With 30 years’ experience working in technical valve sales, I understand the unique business challenges that arise in sourcing product requirements. Have peace of mind in knowing that I have your best interest at heart and will never compromise my recommendations for the sake of a sale.

Babak Karimpour

Operations & Quality Manager

As a QA Inspector and Service Manager, I have extensive experience in developing and revising quality procedures and plans. I am devoted to ensuring that quality procedures are maintained and take pride in knowing that our customers are satisfied with our products and services.

Mike Huston

Service Manager

With 35+ years experience working in Service and as a QA Inspector, I have developed a passion for troubleshooting and helping customers to resolve critical issues. I know how vital it is to keep your plant fully operational. When the unexpected arises, you can depend on me to be your trusted resource, providing optimal valve and service solutions you can trust.

Lorene Lalonde

Contract Administrator & Purchasing Manager

I have 20 years’ experience working in purchasing and contract administration and understand how vital meeting key milestones is for your project. You can have confidence in knowing that I am committed to being your partner and ensuring that key deliverables are met.

Calvin Lee

Purchasing Associate

As a Purchasing Associate, I understand the business challenges you face and know how important prompt delivery is to your company’s operations. You can confidently rely on my expertise to help you expedite your valve requirements and promptly address any issues that may arise.

Marinette Padua

Senior Purchasing Assistant

With 35+ years working in procurement, I understand the challenges that product quality, and deliverability can have on scheduled projects. Have peace of mind in knowing that I am committed to openly communicating with customers and following through on actions to ensure you are aware of any changing order statuses.

Jessica Trevino

Operations Associate

With a background in international affairs, project management and sales, I am equipped with the skills to analyze complex situations, plan, and manage projects effectively. I am committed to working with you to ensure the on-time delivery of products and to offer solutions that improve your plant’s efficiency.

Shanique Bramwell

Sales & Marketing Specialist

With a degree in marketing and 7+ years experience working in the specialty valve industry, I have developed a passion for engaging buyers and influencers through digital content and multi-channel marketing. I am dedicated to helping you find quality severe service valve solutions. Your complete satisfaction is of utmost importance.

Jennifer Price

Community Manager

I have several years of experience supporting managerial executives and in recent years have started to really hone my marketing skills.  From your first point of contact  with Armour Valve, I am dedicated to ensuring that your experience exceeds expectations.

Herman Chan

Human Resources Specialist

With 10+ years’ experience working in the B2B industrial sector, I understand the importance of attracting, recruiting and developing a talented workforce to help achieve an organisation’s goals and business objectives. I am committed to ensuring our team members have a positive and productive workplace environment where they can perform their best at providing reliable solutions to our valued customers.

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Marc Soucy, P.Eng

National Sales Manager

I am a mechanical engineer with 30 years of plant, sales and service experience. I have been on both sides of the desk and can relate with you when issues arise in the plant. You can trust that I won’t recommend a product unless I know that it will do the job for you.

Marc Soucy, P.Eng

Directeur des ventes nationales

J’ai un diplôme en génie mécanique avec 30 ans d’expérience dans les usines, les ventes, et le service. J’ai été de chaque côté du bureau et je comprends lorsque des problèmes font surface dans l’usine, l’importance que l’on doit y apporter. Vous pouvez être sûr que je ne recommanderai pas un produit à moins que je sache qu’il convient à votre application.