Our Team

Our Team

Meet the team

  • Ian Braff, MBA

    CEO

  • Liz McBeth, MBA

    President & Marketing Manager

  • Beth Gunn

    Finance Manager

  • Belinda Chow

    Operations Manager

  • Gary Matthews

    Western Region Sales Manager

  • Jennifer Jones, P.Eng

    Strategic Accounts & Pricing Manager

  • John Stevens

    Area Sales Rep, AB, BC, & Fort McMurray

  • Chester Kerkhoff, C.E.T

    Area Sales Rep, AB

  • Leanne Bergman

    Area Sales Rep, MB & SK

  • David Bisson, C.Tech

    Area Sales Rep, Southwest ON

  • Niloufar Baniassadi

    Area Sales Rep, North and East ON

  • Mikael Ledoux

    Area Sales Rep, QC & Labrador

  • Marc Soucy, P.Eng

    Product Applications Engineer & Senior Area Sales Rep, Atl. Canada

  • Natalie Ganesh

    District Energy Market Manager, North America

  • Lorene Lalonde

    Contract Administrator & Purchasing Manager

  • Marinette Padua

    Purchasing Assistant

  • Calvin Lee

    Purchasing Associate

  • Babak Karimpour

    Service Technician

  • Mike Huston

    Service Manager

  • Amar Dave

    Inside Sales, ON & BC

  • Farshid Foradi, E.I.T.

    Inside Sales, AB & USA

  • Sandra Wilbrink

    Inside Sales, AB, MB & SK

  • Faustin Nixon

    Inside Sales, Atl. Canada & QC

  • Herman Chan

    Marketing & Business Systems Specialist

  • Shanique headshot

    Shanique Bramwell

    Sales & Marketing Specialist

  • Spencer Robitaille headshot

    Spencer Robitaille

    Marketing Specialist & Courseware Lead

Ian Braff, MBA

CEO

Ian Braff has over 40 years of experience in the specialty valve market in North America. Prior to Armour Valve, Ian’s career in financial services led him from Bay Street to Wall Street and London’s financial district. He then returned to Canada and joined Robert Mitchell before acquiring Armour Valve. Ian holds a degree in Economics from Lake Forest College and a M.B.A. from the Wharton School of the University of Pennsylvania.

Liz McBeth, MBA

President & Marketing Manager

Liz McBeth brings more than 20 years of experience in management consulting, marketing, project and program management, and strategic communications roles to our team. She is a member of Armour Valve’s senior management team and ownership group and is responsible for a broad range of portfolios, including our business systems, recruitment and training, strategic planning, partner relations, and marketing initiatives. Armour Valve’s marketing team manages our promotional efforts to build profile for our company and business partners through trade shows, publications, social media, and other channels. Liz is an alumna of the University of Pennsylvania, the University of Edinburgh, and the Rotman School of Management.

Beth Gunn

Finance Manager

Belinda Chow

Operations Manager

Gary Matthews

Western Region Sales Manager

Gary Matthews has held senior management positions with Cameron Canada, Dresser Valve, and Grove Valve & Regulator. He has more than 30 years’ experience selling valves and process equipment to the oil & gas sector and other industrial markets across Canada. As Western Region Sales Manager, Gary leads our sales and business development efforts in B.C., Alberta, Saskatchewan, and Manitoba.

Jennifer Jones, P.Eng

Strategic Accounts & Pricing Manager

Jennifer Jones, P. Eng., (Strategic Accounts & Pricing Manager) has more than 20 years of experience in technical sales and sales management in the specialty valve market. After graduating with a degree in Biological Engineering from Guelph University, Jennifer started at Armour Valve as an inside sales engineer in 1997 and then managed the department from 2001-2018. In her current role, Jennifer manages strategic accounts and pricing strategy by product line and account. Jennifer is a member of our senior management team that sets company strategy and our Product Task Force that evaluates our current and potential products and partnerships.

John Stevens

Area Sales Rep, AB, BC, & Fort McMurray

John is an experienced professional with a diverse background in sales and customer service across a variety of sectors. Since joining Armour Valve in 2013, John has built strong relationships with customers in power, chemicals, oil & gas and other industrial markets.

Chester Kerkhoff, C.E.T

Area Sales Rep, AB

Chester has over 25 years’ experience selling rotating equipment, fluid sealing technology, and valve products to a variety of industrial markets in Western Canada.

Leanne Bergman

Area Sales Rep, MB & SK

Leanne joined our sales team in 2011 with 8 years’ experience in customer service and logistics. Leanne provides exceptional technical sales support to her customers in power generation, refining, and natural gas distribution in Alberta, Saskatchewan, and Manitoba.

David Bisson, C.Tech

Area Sales Rep, Southwest ON

David joined Armour Valve in 2017. He has a mechanical engineering technician diploma and a gold seal certification in project management. David has sold fabrication services and industrial equipment to refining, petrochemical, power, and oil & gas sectors across North America.

Niloufar Baniassadi

Area Sales Rep, North and East ON

Niloufar has a degree in electrical engineering and 15 years of experience in international technical sales with companies such as ABB, Schneider Electric, and Gefran.

Mikael Ledoux

Area Sales Rep, QC & Labrador

Mikael Ledoux holds a bachelor’s degree in chemical engineering and has 4 years of technical sales experience to customers in pulp & paper, natural gas distribution, and water treatment. Mikael joined our team in 2018 and covers the territory of Quebec and Labrador. He is fluent in both French & English.

Marc Soucy, P.Eng

Product Applications Engineer & Senior Area Sales Rep, Atl. Canada

Marc is a mechanical engineer with operations experience in power generation. He has more than 25 years’ experience in technical sales and service in power, oil & gas, pulp & paper, and other industrial valve markets. Marc is responsible for technical and product knowledge training of our sales force.

Natalie Ganesh

District Energy Market Manager, North America

Natalie has 20 years of experience in technical sales and service in the specialty valve market. Natalie is responsible for business development and project management of the district energy market across North America.

Lorene Lalonde

Contract Administrator & Purchasing Manager

Marinette Padua

Purchasing Assistant

Calvin Lee

Purchasing Associate

Babak Karimpour

Service Technician

Babak joined our team in 2017. He has a degree in mechanical engineering and more than 10 years’ experience in quality assurance management in the energy sector.

Mike Huston

Service Manager

Mike has more than 30 years’ experience in valve actuation, service and repair. He has extensive factory-training and field expertise and leads our repair and service training program.

Amar Dave

Inside Sales, ON & BC

Amar has been with Armour Valve since 2001. He has a mechanical engineering degree and more than 25 years of experience in technical sales of valves, actuation and process equipment.

Farshid Foradi, E.I.T.

Inside Sales, AB & USA

Farshid has a degree in mechanical engineering and 7 years’ experience in industrial sales.

Sandra Wilbrink

Inside Sales, AB, MB & SK

Sandra has been with Armour Valve since 1990 as has more than 25 years of experience in technical sales in the specialty valve market.

Faustin Nixon

Inside Sales, Atl. Canada & QC

Faustin has 15 years of experience in bilingual (French & English) client service and account management.

Herman Chan

Marketing & Business Systems Specialist

Shanique headshot

Shanique Bramwell

Sales & Marketing Specialist

Spencer Robitaille headshot

Spencer Robitaille

Marketing Specialist & Courseware Lead